Monday, December 10, 2012

My Next Book: A Cover Preview!

The new cover! See after the jump for a bigger
version, if you dare...
Some of you know that I've been at work on another cookbook this year, focused on vegetables this time, but again aimed at the cooking-for-one crowd -- and anybody else who appreciates smaller-serving recipes. (Couples, I'm thinking more about you this time...)

Through social media, email, and good old-fashioned face-to-face communications, I've made some other announcements, such as the name ("Eat Your Vegetables: Bold Fresh Recipes for the Single Cook") the photographer (the inimitable Matt Armendariz, of Matt Bites fame), and the pub date (August 2013). But it's time for me to tell you a little bit more about what I'm up to this time, and how it's all going to play out. I'm working with the fabulous Jenny Wapner at Ten Speed Press, who came in for the last phase of editing on my last book, and we're working to make this next one stand out.

For one thing, it'll be hardcover, and slightly bigger in size, with a POB (paper-over-board) cover. For those who like me had no idea what that latter term meant (at least before a conference call with the team a few months back), that's the term for a jacket-less hardback cover, with full-color printing directly on the cover paper. Matt's taken some truly stunning photos -- clean but warm and very textured,  never stark or fussy -- and there are more photos this time around, some 25 plated dishes and at least a half-dozen shots of ingredients. But the expansions this time are not all stylistic. The book also has much more Writing (with a capital W) in it: essays on such topics as mock meats, the evolution of the vegetarian restaurant as I see (and have eaten in) it, the politics of cooking, gardening and farming, and recipe timing. Plus, of course, recipes: A little more than 80, including a central conceit that I hope readers love as much as I do: Instructions for making a big batch of something on, say, the weekend, with recipes for using it in different single-serving dishes throughout the week.

This is a long warmup for what I really wanted to talk about, which is the cover, which we've settled on.  See after the jump for a bigger version.




I love the graphic nature of the photo, the rustic background, the bold chunky typography, and of course the dish: It's charred asparagus with a sauce on the side I'm calling romesco blanco, because it's like a white version of the Spanish romesco sauce, using a little salsa verde instead of tomatoes, plus a little mint for a bracing accent. The message I think the cover sends is this: I'm going to give you ideas for making vegetables interesting, but not super complicated. What do you think?

18 comments:

  1. LOVE it!! None of my cookie sheets are in pristine shape either!

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    1. Ha! Too funny. Glad you like it, Olga! Thanks much.

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  2. Can't wait. Several recipes from SERVE YOURSELF are already staples in my single household, and I'm looking very forward to having more ways to use my CSA veggies.

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    1. I'm so thrilled to hear this! Thanks for mentioning. Hopefully, we'll have a repeat of that situation, and you'll get some new staples...

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  3. As a dietitian, I am always looking for cool, sexy and exciting ways to present veggies. This will do it and people will eat their vegetables and get to enjoy them too. Thanks.

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    1. Deliciousness is the best prescription, I agree. Thanks, Desiree.

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  4. Joe, this is a triumph already. I can't wait to see this thing come to fruition. (Vegition?)

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    1. I love a wordsmith's take. Thanks, Erin. That's great. Vegition. I may be stealing that.

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  5. Love it, I can't believe we have to wait until next August(!) to actually buy it.

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    1. I know! Well, hopefully it will be worth the wait!

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  6. Gorgeous in all ways! The bold title (I'm a big fan of the imperative), photo and design capture your sensibility perfectly! Definitely a winner, can't wait to get my hands on it...

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  7. It's a beautiful cover, Joe! The colour combo is great (the yellow brings a nice citrusy zing) - and the roasted asparagus and Romesco are making me really hungry (and longing for Spring).
    -Sonya

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    1. I appreciate that, Sonya -- love the idea of the citrusy zing. It's true, isn't it? Glad to whet your appetite. Hope you're still hungry next August! ;-)

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    2. Joe, I have no doubt whatsoever that I'll still be hungry next August!! :)
      -Sonya

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  8. Cover looks great - I can't wait to buy it and start cooking!

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  9. I think I want to eat the cover, that's what I think! I agree--the texture and colors of the cover photo are stunning and yet inviting. Makes me want to dive into the book and get cooking!

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