Tuesday, November 16, 2010

Finally, a Cookbook is Born!

"Serve Yourself" is here! Well, almost. It's the next best thing, which means it's available for pre-order. It seems a little strange to see it there months before the book's publication date (March 29, 2011), but why not order it while it's on your mind? Nothing like coming out of the gate strong, I say.

The book is years in the making, really, because I draw on a lifetime of cooking for it. And here's my main point: Just because you're single doesn't mean you don't deserve to eat an interesting, varied diet, and cooking it yourself pretty much guarantees that you can follow your own cravings and make as much (or as little) as you want, with nobody's palates to please but your own. Talk about freedom.

While the book is aimed at us solo dwellers -- ours is the fastest-growing household size in the country, by the way -- I also hope couples realize how valuable it can be to have a compendium of single-serving recipes around, too. Pretty much every member of a couple I can think of ends up cooking for him/herself here and there because of a working or traveling spouse.

Most of the recipes serve one very generously (maybe I should have called it "Stuff Yourself"!), so you can easily stretch the meals to two with the addition of a salad or other side dish. But I also have recipes for bigger portions that are designed to create leftovers -- not something you have to eat day in and day out, but something that can morph into a completely different meal through the use of switched-up spices and accompaniments. Yucatan-style roasted pork shoulder, for instance, makes for habanero-salsa-spiked tacos one night, a pulled-pork sandwich with green mango slaw another, and what I call "faux-lognese" over pasta on still another occasion.

Sound delicious enough? Yeah, I thought so. And you know what? You deserve nothing less.


  1. Finally Joe Joe! Can't wait for your cookbook to be out and was waiting for your site to be up and wow was it worth the wait. You rock cowboy!

  2. Congrats on your book and love the website! :) I already sent a link to many friends! Great concept! Good Luck!


  3. I love everything about this idea. Can't wait to get it!

  4. What a great idea! You're dead-on about the usefulness for couples, too -- when my husband is traveling I usually don't bother cooking for myself, but why shouldn't I, right? Looking forward to the book!

  5. Congratulations! Site is looking very handsome.

  6. Any vegetarian recipes? This book looks great for those of us who love to cook and don't have a partner.

  7. There will be some veggie recipes indeed, Sbug!

  8. Congrats! Who knew you had a book on the way. Love the cover. The site is wonderful. The orange very handsome and also enough color that you stop, breathe and contemplate. Catchy for sure.

    Your book reminds me of Solo Suppers by Joyce Goldstein. Will go place a pre-order and get one as a gift for her. Tenspeed does a great job with production. You will have a very handsome, attractive book in Spring.